The American Dream - 1652 Words

America is often seen as the land of opportunities. The classical American dream is sought after like the fountain of youth by immigrants. The history of America is sewed with different immigrant groups fleeing their own country in order for a better life in the new world. Through libertarian ideals, rights and duties guaranteed by our Constitution, the American dream, education ideals and individualization, America are still a growing country that is currently evolving based on changing ethnic and cultural identities. Learned Hand was an American scholar and Court of Appeals Judge that is often quoted about his views on American ideals. In Hand’s address titled â€Å"The Spirit of Liberty† he states â€Å" Liberty lies in the hearts of men and†¦show more content†¦Serving on a jury allows people to judge the morality of others action on a basis of our nations laws. The judicial system is based on the concept of fairness. The set of ideals that are most impor tant to being an American are ones of autonomy and liberty. Liberty is defined as â€Å"the state of being free within society from oppressive restrictions imposed by authority on ones way of life, behavior, or political views†. The definition of autonomy is â€Å"the right or condition of self-government, especially in a particular sphere†. Both liberty and autonomy involve people being able to choose how they would like to live their life. Choosing how to live your life is the most important part of being an American. Immigrants are the group of people who embodies what it means to be an American. From the founding of America, most families have emigrated here from their homeland for one reason or another. From religious and political persecution to famine immigrants are able to come to America for a better life. Some immigrants have had the opportunity to live in a free country but many have not. Immigrants know when coming here that they want the ability and freed om to pursue whatever they want to. People immigrating to the United States realize that these high ideals have to be earned and they are willing to work hard for their shot at a successful life in the U.S. Notable immigrants include Albert Einstein, Arnold Schwarzenegger, and Eddie Van Halen. According toShow MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Publication of Ethics

Questions: 1. Determine the impact that the publication of ethics and social responsibilities violations made by Starbucks suppliers has had on Starbucks reputation. Support your response with examples of the impact in question. 2. Suggest two (2) methods that Starbucks can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 3. Determine whether or not you believe that Starbucks customers would be willing to pay more for its products if starbucks had to increase selling prices in order to provide better wages and benefits for suppliers workers. Provide a rationale for your position. 4. Analyze Starbucks current overall marketing strategy. Recommend two (2) actions that Starbucks can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results. 5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Answers: 1. Determine the impact that the publication of ethics and social responsibilities violations made by Starbucks suppliers has had on Starbucks reputation. Support your response with examples of the impact in question. Starbucks is the premier roaster and retailer of specially coffee in the world and has become a global brand. The main mission of Starbucks is to carry on business ethically in all situations. The company always puts emphasis on the retention of the reputation in the market. The reputation of the company for the finest coffee in the world, good customer service and the highest integrity is the direct outcome of the collective efforts of the company (Gelder, 2005). The company understands the business ethics is the most important and complicated matter in the history of business and human history. From the moral stand point, marketing ethics is the evaluation or the examination of the various business issues or marketing activities in the process of business (Hollis, 2008). The company stresses on the ethical marketing practices as the company knows that the ethical marketing affects a business both in short and long term and helps the business to successfully conduct the business to achieve the pre determined goal of the business. The compliance with the publications of ethics and social responsibilities impacts the goodwill of the company worldwide. The company has issued the Standard of Business Conduct to reestablish the longstanding commitment to uphold that responsibility and to provide guidance to the partners of the company (Fridell, 2007). 2. Suggest two (2) methods that Starbucks can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. Starbucks is committed to follow all wage and hour laws and regulations. The company ensures the work performed for Starbucks is compensated correctly. The workers must be compensated on the basis of hours worked. The company should keep record of all the workers working hours accurately and the compensation is done accordingly. The workers are motivated through right payments and their extrinsic motivation is achieved by the company. The workers should get satisfaction through payments of incentives. The company should strictly restrict the workers to work more than their working hours. The working off the clock should strictly be restricted by the company. If such cases occur the company should take immediate steps. The company should make arrangement that if any such incidents are noticed then that must be reported to Partner Resources of Business Ethics and Compliance. The company should arrange for incentives, bonus to motivate the workers and to increase the productivity and wo rk quality from the workers (Schermerhorn, 2010). The company should also think about the workplace health, safety and security. The partners should be expected to follow all safety rules and practices, should co-operate the officials who enforce these rules and regulations to maintain the safety of the workers. The protection measures for the workers should be there in the workplace. The workers should be facilitated with the training sessions needed for safety and security. There should be arrangement for immediate measures for the accidents, injuries and unsafe practices or conditions. The company should make rules for the compliances of the companys safety policies for the workers (Bust, 2008). 3. Determine whether or not you believe that Starbucks customers would be willing to pay more for its products if Starbucks had to increase selling prices in order to provide better wages and benefits for suppliers workers. Provide a rationale for your position The company has goodwill in the market. So the customers would not think much if the company raises the price with the intention of providing better compensations for suppliers workers. But the company should be tactful in doing so. Generally price changes in the affect some of the customers. Moreover there are competitors who can take the advantage of the price rise of the products of Starbucks. So the company has to conduct a market survey to know the possible reactions of the customers in the case of price rise. The market survey would highlight the position of the brand and the willingness of the customers to pay extra (Michelli, 2007). The company could formulate different other promotional schemes which would help to the rise in the price justified to the customers. The price rise could be coupled with some value added services which would retain the customers and they would enjoy something more paying the same. The company can also offer some gifts or entertainments as an improper attempt to influence the relationship with the customers (Shah, 2014). 4. Analyze Starbucks current overall marketing strategy. Recommend two (2) actions that Starbucks can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results. It is evident from the fact that the company has structured extremely efficient marketing strategy and so the company is able to be the growing empire starting with a single store 30 years ago. The company is no doubt one of the leading in the international market. the Starbucks marketing strategy is somehow unique compared to some of the strategies used by different companies now a day. The company goes for the unconventional marketing strategies that are unique and seldom-tried by the competitors (Pahl, 2009). Some of the best strategies outlines are the following: Perfect Cup of Coffee- the company is satisfying the customers with best quality coffee. The customers are ready to pay more for the quality of the coffee is very good. The taste, aroma rich flavor used in the coffee make the brand well known to all. Third place- from the initial phase the company focused on creating the third place for everyone to go to between home and work. Creating this unique strategy of relaxation and atmosphere for people has been very important for the company as they have realized that this is one of the strongest concepts of the company (Kotler, 2008). Starbucks can go for the following two actions to enjoy the competitive advantage in the market: Value added services- Value added services always attract customers. An innovative idea is the Hug Me Machine of Coca Cola where the customers can get a can of Coca Cola when they hug the vendor machine. This feature helps the youngsters who have lower pocket money can afford to have Coca Cola soft drinks and can have the enjoyment in the mind and heart. Customers satisfaction- The customers can be satisfied with best qualities and some special offers on any particular day of the week. Like McDonald and KFC, Starbucks can also offer buy one get one free on any particular day. This strategy has resulted into immense increase in the sales volume (Shah, 2014). References: Bust, P. (2008). Contemporary ergonomics 2008. London: Taylor Francis. Fridell, G. (2007). Fair trade coffee : the prospects and pitfalls of market-driven social justice. Toronto: University of Toronto Press. Gelder, S. (2005). Global brand strategy : unlocking branding potential across countries, cultures markets. Sterling, Va: Kogan Page Ltd. Hollis, N. (2008). The global brand how to create and develop lasting brand value in the world market. New York, NY: Palgrave Macmillan. Kotler, P. (2008). Principles of marketing. Delhi: Pearson Prentice Hall. Michelli, J. (2007). The Starbucks experience 5 principles for turning ordinary into extraordinary. New York: McGraw-Hill. Pahl, N. (2009). The Idea Behind the Starbucks Experience The Main Elements of Starbucks' Strategic Diamond. MuÃÅ'ˆnchen: GRIN Verlag. Schermerhorn, J. (2010). Management. Hoboken, N.J. Chichester: Wiley John Wiley distributor. Shah, K. (2014). Advertising and integrated marketing communicatons. New Delhi Singapore: McGraw Hill Education (India.